Shape Device ID

Easily identify your new and returning users

Shape Device ID delivers a real-time unique identifier for each device visiting web and mobile web sites to help fraud, security, operations and marketing teams better serve and protect their customers.

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Features of Shape Device ID

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Improved device visibility

Monitor device behavior across different applications with metrics such as number of devices, age of devices, geo-location, session length of the device etc.

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Identify new and returning devices​

Leverage accurate device identifier to identify new and returning devices to identify any unexpected variations on your applications.

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Free bot level assessment​

Get visibility into how much application traffic is contributed by bots and automation based on behavioral differences between human and bots.

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Augment existing internal tools​

Enhance your internal fraud and security analytics derived from internal tools by incorporating accurate device identifiers.

Benefits of Shape Device ID

Diagram showing Shape Device ID creating digital fingerprint from non-personal user data

Increased efficacy through Advanced ML

Shape Device ID utilizes advanced signal collection and proven machine learning algorithms to assign a unique identifier to each device visiting your site as opposed to traditional solutions such as cookies which are volatile and provide limited visibility into new and returning users.

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Easily identify anomalies

Shape Device ID can be easily integrated with existing fraud and security models, allowing to simplify the identifier with existing data to identify anomalies.

Diagram showing Device ID JS tag being added to the website

Simplified deployments with no privacy concerns

Shape Device ID can be deployed in a very short amount of time with existing infrastructure unlike traditional solutions that are very resource intensive. Unlike traditioinal solutions which raise privacy concerns for tracking customers across different applications, Shape Device ID alleviates privacy concerns by calculating first party identifiers based on non-PII data.

How Shape Device ID Works

A graph showing how Device ID created digital fingerprints without using user's personal data

When each user visits your website, Shape Device ID leverages JavaScript to collect information about the browser, device’s OS, hardware, and network configuration. These attributes feed into Shape's industry recognized AI and Machine learning powered services. The data is processed in real time, and a unique identifier is assigned to the device.

Use Case Videos

Low friction deployments

An overview of how Shape Device ID can be enabled in a very small amount of time

Demo Documentation
Enhanced Data Visibility​

An overview of how Shape Device ID can provide high fidelity visibility to detect anomalies

Demo Documentation

Frequently Asked Questions

Q: How is Shape Device ID different from traditional device identifiers such as cookies?​
Shape Device ID differs from cookies in three main domains:
  • Shape Device ID leverages advanced signals to assign a unique identifier to each device and leverages ML based linking algorithm to minimize assigning multiple identifiers to the same device. Traditional solutions on the other hand are more volatile and can assign multiple identifiers for the same device.
  • Shape Device ID deployment is simple and easy and is not as resource intensive as traditional solutions. Shape Device ID can be easily integrated with existing security and fraud models, allowing to correlate the identifier with existing data to identify anomalies​.
  • Shape Device ID alleviates all privacy concerns by calculating first party identifiers based on non-PII data where are traditional solutions track customers across various applications raising privacy concerns.
Q: How can I get started with Shape Device ID?

There are many easy ways to add a script tag. F5 BIG-IP customers may use a freely provided iApp. NGINX Controller customers may modify their config files to inject the JS. Shape Enterprise Defense and Silverline customers may reach out to their managed service team to add the tag through configuration. Users of content management systems or tag managers may use these tools to add the tag. And that’s it. You’re up and running.​

With the tag inline, you gain the benefits by consuming the identifier via a cookie. You can integrate the identifier into your application’s real-time behavior or log it to your SIEM for richer analysis.​

Subscribe to the free Shape Device ID service via the VoltConsole portal, talk to your F5 account rep, or email deviceidplus@f5.com to get started with Shape Device ID today.

Have more questions? Visit our FAQ page

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  • User identification
  • Application Security
  • Anomaly detection
  • Fraud mitigation